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Inside data:room, with seating areas and large factory windows

Urs Treuthardt

I help businesses, destinations and venues develop robust business models and improve commercial performance. My strength lies in consistent implementation.

Areas of supportView projects
A group in conversation with Urs Treuthardt at data:room

01My services

  1. How can we develop a conference venue so that its offer, occupancy and financial performance work together?

    I review the market, the offer and the organisation, then support the agreed changes through to implementation.

  2. How do we turn data into information that supports better business decisions – and put it to use in day-to-day operations?

    I establish which decisions the information needs to support and guide the path from the data foundation to day-to-day use – working with the relevant specialists.

  3. How can a keynote talk encourage fresh thinking about a business model and its practical development?

    My talks draw on project experience to explore practical questions about business models, decision-making and implementation.

  4. How can we bring outside entrepreneurial experience onto our advisory board or board of directors?

    As an advisory board member or board director, I contribute to strategic development, drawing on experience from projects and my own business.

  5. How can we assess an event’s financial viability and regional impact in advance?

    The Event Impact Calculator helps examine assumptions and potential event impacts to prepare informed decisions.

  6. How does the space influence collaboration and the outcomes of a workshop or conference?

    The space shapes how people start conversations, work together and develop ideas. This conviction led me to establish data:room in the Kammgarnfabrik in Hard on Lake Constance. Here, shaping encounters is put into practice in a business I run myself.

02My projects

These projects show the tasks I take on and how I work on their implementation: from developing an events business and reorganising a department to using data for business decisions.

  1. Lechwelten

    Development of a business unit for the events centre, with both strategic and operational focus.

    View project

  2. Datahub Vorarlberg

    Development of a data ecosystem for tourism, commissioned by Vorarlberg Tourismus and carried out with specialist experts.

    View project

  3. Mainau – transforming the Guests and Market department

    Building and transforming a department: roles, responsibilities and collaboration across sales, communications and experience design.

    View project

  4. HOST YOUR CITY, Bregenz

    Development and curation of a participatory format for Bregenz Tourismus & Stadtmarketing, connecting events, networks and local stakeholders.

    View project

View all projects

03My approach

Urs Treuthardt by a window

More than 20 years in leadership roles in Switzerland, Germany, England and Austria have shaped my work. I have close ties to the four-country Lake Constance region.

I combine a view of the market and business model with work on organisation and implementation. The aim is to understand the starting point better, make sound decisions and implement agreed changes in operations.

Explore my approach

04My blog

The blog brings together experience from projects and different professional perspectives. I write about business models, decisions and implementation. Guest authors contribute their knowledge and views on these topics.

Go to the blog